Marketing is about impact, not just appearance.
Strategy, data, analysis, GTM, channel strategy, integrated campaign planning and then execution are needed for marketing success. Fractio can help.
Services
Business & Market Analysis
A new business idea entering a market? Think the market landscape has changed? We can turnaround quickly a market and business analysis identifying gaps and opportunities.
Ideal Target Consumer (ICP)
It’s tough to boil the ocean. We help companies segment the market then focus their resources on the best opportunity customers or consumers.
Product & Brand Strategy
How can your product or service be positioned beyond easily replicated features and benefits? How can you articulate your Point Of Difference? What is the marketable value? Find your whitespace in the market.
Integrated Marketing Planning
From developing new planning processes and templates for the team to developing the actual playbook of campaigns that use integrated marketing channels and tactics. We can provide end to end help.
Go to Market & Channel
It’s expensive to cover every potential route to market and marketing channel. Let us help determine a feasible and effective Go To Market. Then, determine the Channels to deploy for business sucess.
Digital & Social Media
Digital and Social can be daunting, but it doesn’t need to be. Which channels are right for your business, what tools can be used to automate the processes? We know that. With Digital and Social, small budgets can be mighty.
About the Principal, Deborah Lucas
Deborah Lucas is an accomplished marketing lead with over 20 years of experience in strategy, brand, product, innovation and its execution across various sectors including Consumer Packaged Goods, Home Services, SAAS, Technology and Non-Profit.
Serving as a VP and consultant, Deborah has successfully implemented growth strategies and spearheaded product innovations to enhance brand visibility and market share. Utilizing innovation initiatives, she has bolstered companies’ TAM by entering into new verticals for whitespace opportunities. She has played a pivotal role in shaping the ICP/Target Consumer, innovation pipeline and Go-To-Market at both start up and large corporations.
Her earlier roles at multinational CPG companies and advertising agencies honed her expertise in brand building and marketing strategy, where she consistently drove results through comprehensive market analysis and effective team management.
Through the breadth of marketing roles, Deborah has seen through initiatives end to end from strategic alignment to execution to tracking its results and key learnings. Of course, success is truly measured in achieving aligned objectives and seeing results, which Deborah as consistently managed and delivered.
We asked Deborah to come into Hathorn, very last minute, to solve some immediate gaps. We were very happy with the results.
Renee Hourigan, Hathorn Inspection Cameras
Deborah helped us determine the marketing gaps in our company and helped advocate for the new proposed solution with the Board. She is now helping with recruiting and transition.
Darren Goodman, Tree Care Partners
About
Fractio offers small and mid-size businesses marketing expertise in a consultative or fractional manner.
Get in Touch
Reach out to discuss your marketing needs from scaling up to finding efficiencies.
deborah@fractiomarketing.com
(416) 566-1542
41 Industrial St Suite 201
Toronto, ON
